On Wednesday October 5, 2011, the world lost a creative genius and one of the best advertisers of our time. Steve Jobs, the brains behind Apple products such as the iPhone, iPad, and iTunes, suffered from pancreatic cancer for eight years. He could be considered the most known spokesperson on the planet to this day.
Although losing him is a sad time for Apple, there are some people out there benefiting from his death. One person created a malware page on Facebook soliciting to people ignorant enough to believe Apple would give away free iPads in memory of Steve Jobs death. Once the link was clicked, the person would be sent to a survey that they would have to complete in order to receive their free computer. According to All Facebook, 15,000 people completed the survey allowing the spammer to profit off of the death of Steve Jobs. (http://www.allfacebook.com/warning-facebook-malware-alludes-to-steve-jobs-2011-10)
It is not all unhappy news though. According to the online news site, Taxi, the news stirred emotions through blogs, tweets, and Facebook posts. The most astonishing news, there was a record of 10,000 tweets per second commemorating the creative genius. Not only were there a massive amount of tweets on Twitter feeds, there happened to be 13,284 blog posts about the breaking news of losing another creative and innovative mind. Let’s just consider that these numbers are growing by the day now. (http://www.designtaxi.com/news/350748/Steve-Jobs-Death-Breaks-Twitter-Record/?page=2)
Steve Jobs was a true inspiration to our generation. It has also been made clear that a great spokesperson can really define a brand. It is possible that without Steve Jobs there would be no Apple, which would have ruined the technological generation that we are today. He was truly passionate about what he was doing and has inspired many to go on and pursue their passions.
In the advertising/public relations world that we live in, we must take into account how huge brands define themselves and motivate our clients to do the same. We must encourage our clients that they must be passionate about what they are selling, because without passion no one will buy the product. Passion is not just something to motivate more sales for our clients; it’s also something that public relations consultants and advertisers must have. We must be able to find what we’re passionate about or else we can’t write the best content for our clients.
In a passionless world we must find our niche, grab onto it, and never let go. Steve Jobs has really put into perspective the importance of passion and desire to build something you truly believe in. The world has really lost someone who will never be forgotten, because his products will always be growing and making our generation into better people. Steve Jobs was full of strength in order to be fighting cancer and still be able promoting a product he believed in. As advertisers, journalists, and public relations consultants, we need to find our strength to continue fighting for what we believe in and make an impact on the world just as Steve Jobs did into his last days.
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